- Task
- To accept a directory that has been working for a long time without technical support, and to understand that it broke imperceptibly.
- Solution
- Sitemap and speed measurement, comparison of language versions, verification of analytics and structured data counters.
- Result
- 1,992 addresses in the site map without a single duplicate — 1,848 product cards and 138 categories. TTFB 388.1ms, full load 419.5ms, main HTML 120.2KB - the third lightest markup among the 16 sites measured. The language marks uk-ua, ru-ua and x-default are correct. Critical: The Universal Analytics counter is connected in the code, which Google finally turned off on July 1, 2023, and the GA4 property is not there at all - data was not collected for three years, and it did not show in any way from the outside. Additionally, there are zero JSON-LD and microdata blocks on the 1,848-item directory, and robots.txt doesn't declare a sitemap, even though the sitemap itself is working and complete. Measured on 07/31/2026.