• Meta Ads · Meta Ads

Advertising services on Meta: you have to catch attention before anyone was looking

In search, the person already knows what they want — you are answering an existing question. In the feed they were looking for nothing: they were scrolling and stopped. That is different work: first stop them, then explain, and only then ask them to book. This is why ads carried over word for word from search campaigns barely work here — the budget goes to people who simply scrolled past.

See how it works
Price
after a free audit
Guarantee
30 days after project sign-off
Focus
advertising with enquiries actually measured
Price
after a free audit
Guarantee
30
days after project sign-off
Focus
advertising with enquiries actually measured
Timeline
10
to 30 working days to launch
Start
free review of the niche and measurement
Warranty
30
days from the date the acceptance act is signed
Reply
within 2 hours
Terms
under a written contract
What's included

Complete list of work and what you get as a result

  • ads shown within the radius people actually travel from, not across the whole region
  • separate campaigns for services with different price points and repeat frequency
  • measurement of enquiries and bookings, not views and clicks
  • enquiries delivered where they are actually handled, tagged with the campaign
  • ads refreshed before the audience gets tired of seeing them
  • frequency capping per person — inside a narrow radius it climbs fast
  • ads checked against platform policy before launch, not after a ban
  • a report showing cost per booking by service, not reach
When this service isn't right

What's not included — so there are no surprises at delivery

  • shooting video and photography for the ads
  • running social media pages and replying to comments
  • promises about the number of clients or the cost per booking
  • medical claims that platform policy prohibits
  • before-and-after photos where the rules do not allow them
Who it's for

Situations where this service delivers results

Scenario 1 of 4

A salon or studio in one specific area

People come to you from a few neighbouring areas, not from the whole city. Showing ads across an entire region spends the budget on people who will never physically make the trip.

We'll review your situation in a free audit
Free audit

Free review of the niche and measurement

We look at whether there is anywhere to send people and whether the result will be visible at all. Advertising is the last thing worth switching on.

What we measure

  1. Where the ads leadA service page with prices and booking, or a social profile. That difference affects the result more than any campaign setting.
  2. Whether enquiries are measuredIf they are not, you will see reach and clicks — numbers you cannot make decisions on. This is the first thing to fix.
  3. Where clients actually travel fromWe ask instead of guessing. The display radius is the cheapest way to stop paying for people who will not make the trip.
  4. Whether usable photos existIn the feed it is the image that stops people, not the text. With no photos and nobody to shoot them, advertising will be expensive whatever the settings.
  5. What platform policy allowsFor medical and beauty services some of the usual techniques are prohibited. Better to know before launch than after the account is blocked.
  6. Who answers enquiriesOn social media people write and expect a reply within minutes. If answers come the next day, the budget is spent for nothing.

What you get

  • a clear answer on whether the result can be measured with your current tooling
  • a list of what is missing before launch
  • a draft campaign structure organised by service
  • an honest answer if you need to start with a landing page instead

Timeline: 2–5 working days

Why is it free

Half of the answer is not about advertising: if there is nowhere to send people or nobody to handle enquiries, the budget burns whatever the settings. That takes a few days to see.

What's next

You receive the list and the draft. What happens next is your decision — the document stays with you.

Short form: your contact and site URL
Contract and paperwork

We work officially

Contract, act and invoice — for every project, not just large ones.

Trusted by6 brands

Trusted by: Kvant Energy, GYPSUN, Naturel Cosmetics, Pancer Protection, LUGI, BeeTech

Terms fixed in writing8 points

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

We sign NDAs on request. After completing the work, we delete our access to your services ourselves.

What affects the price

Why two seemingly identical tasks are priced differently

  • Number of servicesone service means one campaign; five with different prices and seasons mean separate budgets and separate ads for each
  • State of measurementif enquiries are already measured we build on that; if not, the booking event has to be set up first, otherwise the result stays invisible
  • Where campaigns leada finished service page with prices is one story; a social profile is another, and it performs worse on the same budget
  • Available materialwith no photos or video every ad refresh stalls on them — the main cause of delay in this niche
  • Policy restrictionsmedical and beauty services have separate wording requirements; checking every ad before launch is a separate but mandatory step
  • Management after launchinside a narrow radius the audience burns out quickly, so ads need regular refreshing — monthly work, not a one-off
Cases

Tasks and results in numbers — all metrics measured by us

a sample of 5 Ukrainian websites in the “beauty salon” niche

Task
Find out the real state of websites in the beauty salon niche rather than the state their owners describe: the technical base, measurement and site size.
Solution
External measurement without access to anyone's admin panel: first response time as the median of several probes, catalogue size from the sitemap with duplicate URLs removed, analytics tags in the homepage HTML, PHP version from the headers, hreflang, TLS, robots.txt and the canonical URL.
Result
Measured on 17 September 2026: 5 Ukrainian websites in the “beauty salon” niche were checked. 5 of 5 have no local business markup; 3 of 5 have no breadcrumb markup; 3 of 5 have no canonical URL on the homepage; 2 of 5 have no structured data. Median first response time: 311.0 ms; median sitemap size: 627 URLs.

a sample of 5 Ukrainian websites in the “fitness” niche

Task
Find out the real state of websites in the fitness niche rather than the state their owners describe: the technical base, measurement and site size.
Solution
External measurement without access to anyone's admin panel: first response time as the median of several probes, catalogue size from the sitemap with duplicate URLs removed, analytics tags in the homepage HTML, PHP version from the headers, hreflang, TLS, robots.txt and the canonical URL.
Result
Measured on 17 September 2026: 5 Ukrainian websites in the “fitness” niche were checked. 5 of 5 have no structured data; 5 of 5 have no breadcrumb markup; 5 of 5 have no local business markup; 3 of 5 have no canonical URL on the homepage. Median first response time: 154.9 ms; median sitemap size: 43 URLs.

Did not find your case?

Describe how it works on your side — we will tell you whether “Meta Ads for local services” fits and what it means in your situation. No brief and no call: one question, one answer.

Process steps

Transparent stages with approval at every step

Total duration:10–30 days

  1. Review and measurement

    2–5 working days

    We check whether enquiries will be visible and where the ads lead. If there is nowhere to send people, that becomes the first task — we do not advertise blind.

  2. Radius and audience

    1–3 working days

    We find out where clients actually travel from and limit the display to that radius. The cheapest action with the largest effect on spend.

  3. Ads

    3–8 working days

    We prepare several variants per service from your material and check them against platform policy before launch.

  4. Launch

    2–5 working days

    We start on a limited budget and watch what actually stops people. The first week is mostly filtering out what does not work.

  5. Frequency and refreshes

    ongoing

    We watch that one person does not see the same ad ten times. Inside a narrow radius that happens in weeks, not months.

  6. Report by service

    2–4 working days

    We produce a report where cost per booking is visible for each service separately. Monthly management continues under a separate agreement.

Technologies & integrations

What we build on and what it connects to

Stack

  • Meta Ads
  • Meta Pixel
  • Conversions API
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • JavaScript
  • HTML
  • CRM
  • Next.js

Integrations

  • Meta Pixel
  • Conversions API
  • Meta Lead Ads
  • Google Analytics 4
  • Google Tag Manager
  • CRM
  • Telegram
Feed advertising or search advertising

How this option differs from the alternative

Search advertisingOur approach
State of mindalready searching, has to be answeredwas not looking for anything, has to be interested first
A new servicebarely works: there are no queriesworks: nobody knows about it yet
What stops peopletext and match to the queryimages and video
Burnoutslow, a campaign lives longerfast, ads need refreshing
When search is betterthe right choice when the service is already being searched forweaker for an urgent need
What we need from you

We can't start without this — best to prepare in advance

  1. a list of services with prices you are willing to state publicly
  2. where clients actually travel from — districts or distance
  3. whether you have photos and video usable for advertising
  4. who replies to enquiries on social media, and how quickly
  5. whether your niche has policy restrictions — medical, beauty
  6. who on your side signs the work off
If something is missing — let us know, we'll help you gather it or do it as a separate task.
FAQ

Most frequently asked questions — with concrete answers

How is this different from search advertising?

By the person's state of mind. In search they are already looking and you have to answer. In the feed they were looking for nothing — first you have to stop them and interest them. That is why ads copied over from search word for word barely work, and the budget goes to people who simply scrolled past.

Why limit the display radius?

Because people travel to a service from neighbouring areas, not from the other end of the region. A wider audience brings more views and fewer bookings: nobody drives an hour for a manicure. It is the cheapest action with the largest effect on spend.

Why do the ads have to be changed so often?

Inside a narrow radius the audience is limited, and the same person sees the ad again and again. After a few weeks it stops catching attention and starts to irritate. That is why management matters more than launch here, and it is monthly work rather than a one-off.

Will you shoot photos and video for us?

No, that is separate work with different people. What we do is tell you exactly what material is needed, how much of it and what has to be visible in it, so that you can brief whoever shoots it. Without material, feed advertising will be expensive whatever the settings.

What about restrictions for medical and beauty services?

They are real and we will not break them. Some of the usual techniques — certain before-and-after formats and claims about results among them — are prohibited by platform policy. Checking ads before launch is part of the work: an account ban costs more than caution.

How much will one booking cost?

We do not name it in advance: it depends on the city, the service, competition and how fast you reply. What we do instead is set measurement up so that within the first month you see your own figure for each service separately, rather than somebody else's average.

How long does launch take?

From 10 to 30 working days. The campaigns themselves go together quickly; the time goes into measuring enquiries and preparing ads from your material. If there are no photos, their appearance is what actually sets the timeline.

Can we advertise while we have no website?

You can point ads at a social profile, but the result is usually worse: there are no prices there and no obvious way to book. Our external measurement of sites in the salon and fitness niches shows the technical base there is mostly poor — and that affects advertising more than campaign settings do.

Let us check whether the result of advertising will be visible at all

We will look at how enquiries are measured and where to send people. The review is free, we reply within 2 hours.

From measured casesMeasured on 17 September 2026: 5 Ukrainian websites in the “beauty salon” niche were checked

View cases
  • Reply within 2 hours
  • No commitment
  • We work under a contract

There is no price list on the site on purpose: the same work differs several times over between two clients, and a “from” figure explains nothing in that case. First a free audit — we count your pages, duplicates and speed — then we name the sum and the deadline and fix both in the contract.