- Task
- Calculate what the variant catalog becomes when each size and color becomes a separate address.
- Solution
- The catalog was calculated using two methods: a site map with 42 submaps with deduplication and a standard search engine. Separately, 150 random product addresses were checked for response codes.
- Result
- 115,456 items at the SKU level, a two-method variance of 2.4%. Of the 150 addresses tested, 50 returned a 301, and all 50 led to a different position—a different size or color. On the scale of the catalog, this is about 37,000 addresses for which the buyer gets to the wrong place from the search. Measurement 01.08.2026.