Website of the dental clinic

From four things, and the number of pages among them is not important. How many directions we describe — each is a separate scenario of a visit that is scheduled with a doctor. How many doctors do we show by name — a profile is a photo, a comparison of education and experience, consent to publication and connections with services. How many branches - each adds a page, map, graph and its own markup block. And where does the record land: the widget of the existing system is more likely than the form with transfer to the administrator, and the connection with the patient registration program is already a separate volume of work. We name the amount in stages after the audit and fix it in the contract.

Show range — yes. Hiding completely is rarely justified: the patient is equally looking for a number and goes to where it is. The working compromise that we make: a guide in the direction ("treatment of caries - from such an amount"), a separate disclaimer that the exact amount is called after the examination, and a form of record next to it. This is honest and does not bind the clinic to complex protocols.

Because in dentistry they choose a person, not an institution. A doctor's page gives the patient a reason to trust, and a site a page that ranks by name and specialty. We link profiles with service pages in both directions: from the service you can see who does it, from the profile - what exactly the doctor does. At the same time, we mark the doctor as a separate entity, and not as a line in the description of the clinic.

Technically yes, legally - only with the written consent of the patient to publish specific pictures. We do the gallery and signatures, but the execution of consents remains the domain of the clinic: it is not a part that a contractor can take on. Without consent, it's better not to post at all than to post with a blurry face and hope.

No, one site with a separate page for each branch. Each has its own address, schedule, map, phone number and set of doctors. Three separate sites for one clinic create competition for themselves in publishing and triple the work with content. We also mark the establishment separately for each branch. But honesty is required here: the marking itself does not replace the profile of the clinic in Google Maps - in the "near me" edition, the profile, reviews and actual distance to the person decide, and the site only removes inconsistencies in the data.

The question is not about the popularity of the platform, but about who will edit the site in six months. If the administrator has to add a doctor or promotion himself - WordPress with Bricks: visual editor and written instructions. The price of this solution is plugins, updates, and attention to detail: on the clinic site we measured, the sitemap on this connection was not given to any of the three standard addresses, and there was no Sitemap directive in robots.txt either, that is, no one showed it in the search. If the site rarely changes and speed is important - Next.js: the page is delivered assembled, but each text edit goes through the developer or through a separate admin, which must be included in the estimate. Both options are working, we fix the choice in the TOR before starting work.

22–41 working days from the approved TK. It's 19-36 days in stages: framework and prototype 3-5, design 5-9, build 6-12, fill and record 3-6, analytics with testing and delivery 2-4. The difference between the amount of stages and the term in the contract is eaten up by your approval. In dentistry, it is the proofreading of texts by doctors that most often pushes back the deadline — the reception is more important than the website, and that is normal, so we fix the dates for the proofreading in advance in the TOR.

By events in analytics and call tracking, set before the launch, not after the first doubts. The minimum is GA4 with recording, phone click and form submission events. How it really breaks down: On the measured dental niche project, there was no counter in the markup - zero mentions of GTM, GA and Meta Pixel, conversions were not measured at all; on the measured site of the clinic, the counter seemed to be standing, but the built-in snippet self-blocked with an error in the exit condition. And immediately the limit: the consent mode and blockers cut off part of the events, so analytics shows a trend, and the record log remains in the recording system.

Thirty calendar days after acceptance, we correct errors free of charge on our part - this is the warranty period according to the contract. It does not cover new additions, changes to the structure, and the consequences of independent modifications to the code or plugins by third parties. Access, instructions for adding a doctor and service and going through the admin process with the administrator are included in the transfer, not in the warranty: this is a separate step that we do not skip.