• Commercial SEO

SEO for the manufacturer: so that the designer and the buyer find you without calling

SEO for the manufacturer's site is work with the nomenclature, not with texts about the plant. The goal is one: for the designer, buyer and dealer to find characteristics, applications and terms of delivery directly in the search, without dialing your manager. First, we analyze what products generally exist in machine form, then we build pages for lines, items and industry applications. The first cycle is 30–75 working days, then the monthly regime. The scope of work is determined by the depth of technical data, so the price is given after a free audit.

See how it works
Price
after a free audit
Guarantee
30 days after project sign-off
Measured site of the manufacturer
164 addresses in the site map, not a single duplicate
Price
after a free audit
Guarantee
30
days after project sign-off
Measured site of the manufacturer
164
addresses in the site map, not a single duplicate
The first server response is there
208–244
ms, product card — 208 ms
Structured data
8
types of JSON-LD on a small site
Bilingual B2B catalog of equipment
230
addresses: 106 items and 9 content pages per language
Before the estimate
free audit, 3-5 working days
The first cycle of works
30–75
working days, then monthly
Who it's for

Situations where this service delivers results

Scenario 1 of 4

They search for your products by parameter, and find an intermediary

The designer enters the flammability class, thickness, or size in the search — and ends up on the page of a dealer who resells yours. You are the manufacturer, but you do not have a page with this parameter. The work begins not with the texts, but with the question of what characteristics exist in the nomenclature and whether they are recorded somewhere, except for the technologist's head.

We'll review your situation in a free audit
What's included

Complete list of work and what you get as a result

  • Analysis of the nomenclature: what lines, items and parameters exist in machine form - the entire volume is calculated from this figure
  • Separate pages for lines and positions with their own addresses: each can be found in the search and referenced in the letter
  • Features in the page text and card fields, not in the attachment - what's not in the text doesn't exist for searching
  • Industry application pages: where it is used, what it is compatible with, how it is mounted - this is exactly what the designer is looking for
  • Structured data about the organization: name, address, country, contacts, internal search — so that the company can be uniquely recognized
  • Materials for the tender and dealer audience: passports, certificates, terms of delivery are collected in one section, and not scattered in correspondence
  • Site map without duplicates and canonical addresses: one position is one address, and it is the same in the map
  • Language versions of the export direction with a correct announcement — or reasoned rejection of them at this stage
  • Request form for recalculation from the product page with measurement: event in analytics, call tracking, transfer to CRM
  • Monthly report with a fixed set of figures: the same list every time so that they can be compared between months
When this service isn't right

What's not included — so there are no surprises at delivery

  • Development of technical documentation and product certification
  • Translation of technical texts without professional proofreading on your part
  • Promises regarding tenders, contracts and items in issue
  • Contextual advertising
  • Creation of a dealer network and work with it
Free audit

Free audit of the manufacturer's website

The manufacturer's website is read differently than the store: they come here with a technical question — characteristics, compatibility, availability for the volume, terms of delivery. We see if such a person finds the answer without calling the manager, and show exactly where the path breaks.

What we measure

  1. Completeness of technical dataDoes the product page have specifications in text form rather than just a drawing or downloadable file.
  2. The structure of the nomenclatureHow many items have their own addresses, and whether entire lines are packed into one page.
  3. Structured company dataDescription of the organization, address, country, contacts - what the brand is recognized by search. Measured landmark: up to eight types of markings on the manufacturer's website.
  4. IndexingHow many pages are in the sitemap and how many of them are unique. In the measured site of the manufacturer, there are 164 addresses without a single duplicate.
  5. Recoil speedThe first answer on the main page and on the product catalog. Measured landmark of the same site: 208–244 ms.
  6. Language versionsIs there an export version and is it declared correctly? For the manufacturer, this is direct access to other markets.
  7. The path to the queryIs it possible to send a request for recalculation from the product page and is this request measured at all.

What you get

  • Document with the state of the site: nomenclature, indexing, markup, speed, path to the request.
  • A list of what exactly the production site lacks, with an explanation to whom it interferes - the designer, the buyer or the dealer.
  • Plan for the first three months.
  • Conversation for 40 minutes on the document.

Timeline: 3-5 working days

Why is it free

Because the most expensive thing for the manufacturer is not the position, but the fact that technical information does not reach a person who is already ready to look for it. This is evident from the audit, and is often fixed for less than expected. The document remains with you in any case.

What's next

Next is the plan and estimate by stages. If the main problem turns out to be not in the site, but in the fact that the nomenclature is not described in any machine form, we will say it directly: this will be the first job.

Short form: your contact and site URL
Contract and paperwork

We work officially

Contract, act and invoice — for every project, not just large ones.

Trusted by6 brands

Trusted by: Kvant Energy, GYPSUN, Naturel Cosmetics, Pancer Protection, LUGI, BeeTech

Terms fixed in writing8 points

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

We sign NDAs on request. After completing the work, we delete our access to your services ourselves.

What affects the price

Why two seemingly identical tasks are priced differently

  • State of the nomenclatureThe list of items with parameters in the table is one scope of work. Catalog scans and price pictures are different: first you need to make data data, and this is a separate stage before any SEO.
  • Depth of technical dataThree parameters per position or twenty-five with tolerances and drawing references. This depends on the structure of the card, the number of pages of applications and how long it will take for your technologist to read it.
  • The number of lines and sizesOne ruler for twenty items and eight rulers for three hundred are different catalog trees. Here it is decided what gets its own address, and what remains an option inside the card.
  • Language versionsEach language multiplies not only the translation: the site map, version announcements, updating the characteristics in two places instead of one. This is a permanent job, not a one-time job.
  • What is already on the siteThe catalog is compiled as separate pages - we work with what is available. All products in one section with a table - it will have to be disassembled first, and this is a noticeable piece of the first cycle.
  • Measurement of requestsThe form from the product page, events, call tracking and transfer to CRM is a separate stage. Without it, we'll be arguing about traffic instead of looking at the number of misses.
Process steps

Transparent stages with approval at every step

Total duration:30–75 days

  1. Semantics and analysis of nomenclature

    5-10 working days

    We record the parameters by which your products are searched and compare it with what is in your list of items. The output is a tree of the future directory and a list of parameters that are missing.

  2. Directory structure and application pages

    5-10 working days

    We decide what gets its own address: ruler, position, type size. Separately, we design sections for industry applications — they give volume where the nomenclature is small.

  3. Technical part

    7-15 working days

    Canonical addresses, sitemap without duplicates, structured data about the organization and products, speed of return of the catalog, language versions if they are needed.

  4. Characteristics and texts of applications

    8-20 working days

    We transfer the parameters from the files to the fields of the card and write the application sections. Each technical block goes to your specialist for proofreading - we do not publish such texts without his signature.

  5. Measurement of appeals

    2-5 working days

    Calculation form from the product page, events in analytics, call tracking, application transfer to CRM. It applies to when the first reporting month begins, otherwise there will be nothing to compare.

  6. Monthly mode

    3-15 working days

    A report with a fixed set of numbers, a breakdown of what wasn't indexed, and the next batch of application pages. We do not change the list of indicators from month to month.

Did not find your case?

Describe how it works on your side — we will tell you whether “SEO for the manufacturer” fits and what it means in your situation. No brief and no call: one question, one answer.

Technologies & integrations

What we build on and what it connects to

Stack

  • Search Console is the only place where the real index is visible; data comes with delay and sampling
  • GA4 is a trend, not accounting: blockers and consent mode cut some of the events
  • Screaming Frog — traversing the directory and searching for duplicates; tens of thousands of addresses rests in the machine's memory
  • structured Organization and product data — recognition of the company, not raising items
  • sitemap.xml plus canonical addresses - one position, one address
  • Next.js or WordPress — we work on the site where the site already stands; moving between them is not included in the service
  • product catalog with fields for specifications — without them, the rest of the work is pointless

Integrations

  • Google Search Console
  • GA4
  • Google Tag Manager
  • Google Business Profile
  • call tracking
  • CRM for miscalculation requests
Own issuance against aggregator catalogs and industry platforms

How this option differs from the alternative

Catalog-aggregator / industry siteOur approach
Who gets the contactthe contact belongs to the site and often goes to several suppliers at the same timethe query comes to you with exactly what the person searched for
Technical datathe pitch template is exactly the fields he predictedyour structure: parameters, applications, passports, certificates
Start speedregistration for the day; this is an honest advantage of the site, and there is nothing to argue withfirst cycle 30–75 working days
What remains afterwhile you are paying for accommodation - you are there, if you stop - you are gonethe site, index and accumulated pages remain yours
What do you depend on?from the rules of the playground, which he changes without youfrom a search algorithm that you do not control
Cases

Tasks and results in numbers — all metrics measured by us

GYPSUN

Ukrainian manufacturer of non-combustible wall panels

Task
Show the technical products so that the designer and the customer from the tender find the characteristics without calling the manager.
Solution
Product catalog with characteristics and a calculator that provides a finished document from the server. Structured data about the organization: address, country, contacts, internal search — so that the brand is uniquely recognized.
Result
164 addresses in the site map, all 164 are unique - not a single duplicate. First server response 208-244ms, on product card 208ms, full HTML load 429ms at 528KB. Eight types of structured data: Organization, PostalAddress, Country, QuantitativeValue, SearchAction, WebSite, ImageObject, EntryPoint. Robots.txt is correct, service sections are closed, analytics counters are standing. Our measure, 01.08.2026.

Chocomaker

B2B supplier of professional equipment for chocolate production

Task
Present equipment with features and performance to a professional audience in two languages ​​and collect requests for calculations: such equipment is not bought in one click.
Solution
Catalog with separate item pages and content sections in two language versions, sitemap compiled as a four-file index. Calculation request form, call tracking and analytics are connected.
Result
230 addresses in the site map: 106 equipment items and 9 content pages in each of the two language versions. First server response 351.4ms, full HTML download 490.4ms at 297.6KB. Six payment methods on the terms page. Structured data is limited to site description, internal search, and images. Call tracking is connected, but it is impossible to check the number of calls from the outside, so we do not provide call numbers.
What we need from you

We can't start without this — best to prepare in advance

  1. Nomenclature in machine form: a list of items with parameters by a table or download, not catalog scans.
  2. A technical expert on your side who will read the specifications and texts of the applications and take responsibility for their accuracy.
  3. Access to Search Console and to analytics, if it already exists.
  4. The answer is who is your visitor: designer, buyer, dealer or end user. A different directory tree is built for each.
  5. Decision on export language version - do you need it now or is it next year.
  6. One person with the right to approve the directory structure without a meeting.
If something is missing — let us know, we'll help you gather it or do it as a separate task.
FAQ

Most frequently asked questions — with concrete answers

Does the manufacturer need SEO if sales go through managers and dealers?

As much as your buyer starts the search on their own. The designer is looking for a parameter for the section of the project, the buyer is looking for a supplier who will close the volume, the dealer is looking for conditions and availability. If these answers are not on the site, the person will find them at a competitor, and the call will go there. The manager does not go anywhere - they simply come to him with a specific article, and not with the question "what do you produce in general".

We have all the specifications in a PDF catalog. Is that enough?

No. Search reads the text of the page, and the content of the download file is almost non-existent for it - and for a person who is not going to download 40 pages for one line. The work here is not creative: disassemble the tables from the file into card fields, compare the units of measurement, give it to a technologist for proofreading. Commercial terms and prices can be left on request, this is another layer of data.

What does structured markup provide and will it improve items?

It does not raise positions, and selling it like that would be a deception. Gives more: Search uniquely matches your company name, address, country, contacts, and your internal search to your brand. In the panel manufacturer's site we measured, there are eight such types — Organization, PostalAddress, Country, QuantitativeValue, SearchAction, WebSite, ImageObject, EntryPoint. And separately: markup that declares something that is not on the page is a risk of manual sanctions, not an advantage.

We have a small range - will there be few pages?

Volume is gained not by items. The application sections — where it's used, what it's compatible with, how it's mounted, what industry standards apply — provide more pages than the catalog itself, and answer the questions you're already being asked on the phone. Measured example: the manufacturer of non-combustible panels has 164 addresses in the site map and not a single duplicate. A small site that covers its topic completely.

Do I need an export language version?

If there really is an export, yes, and it must be declared correctly, otherwise the two versions will start sharing your own traffic. At the B2B equipment supplier, we counted 230 addresses in the sitemap: 106 items and 9 content pages in each of two languages. Our recommendation is not to launch a second language until you have delivery terms, a payment method, and a person to respond to the email. Interface translation is not a market - it is a showcase.

How to measure the result if the sale is closed with a call and an invoice?

Requests for miscalculation and calls, not abstract traffic - that's why we measure at the beginning of work, not at the end. The same equipment provider has call tracking connected, calls are tracked. We do not say how many there are: we do not have access to other people's analytics, and we will not give out such numbers as our results. At the same time, GA4 shows a trend, not an accounting truth: blockers and consent mode cut off some of the events.

We are asked about searching through AI assistants. What to do with it?

Technically, it's the same job: the assistant reads the text of the page and doesn't understand the data drawn by JavaScript or inside the PDF. Therefore, the characteristics in the text help here as well - we do not invent a separate service for this. But no one can promise a mention in the assistant's answer: vendors do not publish selection rules and do not give guarantees. This is a work in advance with an unknown return, and we talk about it like that.

We have a factory in a specific city - is this somehow taken into account?

Yes, but not like retail. The address, coordinates and schedule are coordinated between the site and the company profile in Google, so that the data does not contradict each other. The main thing in the local issue is the profile itself and reviews, and the markup on the site only removes discrepancies. For a manufacturer that ships all over the country, this is a secondary line, and we will not sell it as the main one.

When will the changes be visible?

The first cycle is 30–75 working days, and this is the term of works, not the term of the result: semantics, structure of the catalog, technical part, characteristics with your proofreading, measurements. New pages begin to be indexed before the cycle ends, but the site map does not guarantee anything - Google writes about it directly, so we see the number of indexed pages in Search Console, not in the map. Next is the monthly mode with a fixed list of numbers: positions with their own addresses in the index, unique addresses in the map, the first response of the server in the directory, the number of requests for recalculation.

Demo

Your catalogue on a phone screen

This is how your store can look on a phone: a collection banner, popular products and a cart one tap away. Tap “Add to cart” and the counter in the header updates, just like in a real store.

  • Collection bannerThe first screen shows what is new, not a logo.
  • Product cardsPhoto, price and a button — no extra page to open.
  • One-tap cartThe counter in the header updates instantly, like in a real store.
Stores in the portfolio
This is a demo interface, not a client's store. Live projects are in the portfolio.
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Send the website address and product list as you have it

In 3-5 working days, we will return with a document: how many items have their own addresses, what with indexing, marking and speed of the catalog, where the path to the request for calculation is cut off.

From measured cases164 addresses in the site map, all 164 are unique - not a single duplicate

View cases
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  • No commitment
  • We work under a contract

There is no price list on the site on purpose: the same work differs several times over between two clients, and a “from” figure explains nothing in that case. First a free audit — we count your pages, duplicates and speed — then we name the sum and the deadline and fix both in the contract.