• Online Stores

Online flower shop: delivery by date and time

The development of an online flower shop is first of all logistics, entered into the data, and only then the catalog: the bouquet must arrive on a specific day and at a specific interval, otherwise the order loses its meaning. Therefore, we build the frame around the delivery calendar, zones around the city, and the rules for replacing the seasonal position, and not around the number of cards. The catalog in the niche is small - in the stores of this scale we measured, it is from 76 to 300 items. Two stores with the same assortment differ in the amount of work by half, and they separate their zones, slots and the limit of reception time for today.

See how it works
Price
after a free audit
Guarantee
30 days after project sign-off
Term
20–40 working days from the approval of the TK
Price
after a free audit
Guarantee
30
days after project sign-off
Term
20–40
working days from the approval of the TK
Catalog in a niche
76-300
items in measured stores of this scale
What determines the scope of work
zones, intervals and the limit of reception time for today, not the number of cards
The first response from the server
from 126.3 to 1,544.5 ms among 24 measured stores on OpenCart
Conditions
50%
down payment, two rounds of design edits, 30 day warranty
Price
after a free audit, with an estimate by stages
What's included

Complete list of work and what you get as a result

  • Catalog by occasion and type of bouquet with filter by flower, color and price range
  • A card with the composition of the bouquet by piece, the size and a warning about the permissible replacement of the seasonal position
  • Delivery calendar with hourly intervals: past slots are extinguished by themselves, each has its own reception limit
  • Delivery zones with a separate cost and a separate rule for delivery on the day of the order
  • The recipient is separate from the customer: different name, different phone number, anonymous delivery mode
  • The text of the postcard is a separate field with a character limit — it reaches the florist as written
  • Add-ons — postcard, vase, sweets, ball — are sold as an add-on in the basket, not catalog cards
  • Missing item scenario: Substitution of an equivalent flower with the consent of the buyer instead of a blank card
  • Registration in one screen on a mobile phone without mandatory registration: phone, date, interval, address, payment
  • Payment by card online, Apple Pay and Google Pay, transfer, payment by recipient
  • Technical SEO: CNC, canonical, unique title and sitemap, which is accepted by the number of bytes in the answer
  • Transfer: accesses, written instructions for your processes, going through the administration with the person who will maintain the catalog
When this service isn't right

What's not included — so there are no surprises at delivery

  • Subject shooting of bouquets
  • Courier service and routing as an operational process
  • Warehouse accounting of freshly cut flowers with expiration dates
  • Post-launch advertising
  • Hosting, domain, acquiring
Who it's for

Situations where this service delivers results

Scenario 1 of 4

You accept orders in direct mail, transport by your own courier

The manager punches out the date, address, name of the recipient and the text of the postcard each time. The store transfers this to the checkout: the date and interval are selected in the calendar, the recipient is filled in separately from the customer, the postcard comes with a field, not a voice. It is hand-made and less likely to be delivered to the wrong place - demand is created by your bouquet and your advertisement, not the order form.

We'll review your situation in a free audit
Free audit

Instead of a price fork — a free audit of a flower shop

In flowers, the site sells a promise: the bouquet will look like this, will arrive on such a day and at such an interval. The audit checks whether your store is able to keep this promise and shows what exactly breaks on the peak date. Without these answers, any given amount will be a guess.

What we measure

  1. Delivery logistics in dataHow many zones do you have, is the day divided into intervals, is there delivery on the day of the order, and until what time is it accepted. This is the main multiplier of the volume of work in the niche.
  2. Page behavior under loadThe first response of the server and the weight of the markup, separately on the main and separately on the category. The spread among the 24 measured stores on OpenCart is from 126.3 to 1,544.5 ms; in the irrigation store, a category for 100 items weighs 554 KB, compared to 143.6 KB on the main one.
  3. What happens to the missing positionIs there a replacement flower scenario or does the buyer just see a blank card. Without a script, the manager calls each such order manually.
  4. Photo and matching bouquetDoes the description include individual components and is there a warning about admissible replacement. This is the most common reason for niche returns.
  5. Accepting orders by phoneHow many steps are there from the card to mobile payment and how many of them are mandatory. In flowers, most of the orders are impulse and from the phone.
  6. Payment and recipientIs it possible to pay by card online and specify another person as the recipient with a separate phone. Without this, anonymous delivery does not work at all.

What you get

  • Document for the store: speed, page weight, behavior of the order form, completeness of delivery data.
  • The scheme of zones and intervals as it should be created on the website.
  • List of missing scenarios: position replacement, anonymous recipient, postcard, delivery time.
  • Conversation for 30–40 minutes on the document.

Timeline: 2-4 working days

Why is it free

Because the volume of work in flowers depends on logistics, and it is not visible from the description of the task. Counting the zones and intervals is a matter of several days, after that the amount is called once and does not float.

What's next

Next - the amount and term by stages with dates, contract, bill, act. If it becomes clear from the numbers that it is enough for you to complete the existing store, we will say so.

Short form: your contact and site URL
Contract and paperwork

We work officially

Contract, act and invoice — for every project, not just large ones.

Trusted by6 brands

Trusted by: Kvant Energy, GYPSUN, Naturel Cosmetics, Pancer Protection, LUGI, BeeTech

Terms fixed in writing8 points

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

We sign NDAs on request. After completing the work, we delete our access to your services ourselves.

What affects the price

Why two seemingly identical tasks are priced differently

  • Number of delivery zonesOne zone and one tariff — setup for half a day. Four zones with different prices, a separate tariff for the suburbs and a rule for delivery on the day of the order - this is data that needs to be described, compiled and checked at the borders of the districts.
  • Reception intervals and time limitThe day is divided into slots, each of which has its own reception limit and its own cost. Hours are not consumed by goods, but by exceptions: weekends, holidays, night delivery, a shortened day before the peak date.
  • Substitution script depthThe warning in the card is worth an hour. A table of equal replacements with a tick "I agree" and a separate notification to the florist - a separate line of the estimate, but the manager stops calling.
  • Status of photos and descriptionsPictures on a uniform background with the composition of the bouquet individually save weeks. Photos from the phone in different angles have to be brought to the same view manually, and this is counted separately.
  • Preparation for the peak dateCache, compression, category weight, and server load testing are separate jobs, not side effects of development. The difference between the fastest and the slowest of the measured stores is entirely in the setting.
  • A set of payment methodsEach gateway is a contract, a fee, and a separate item in the reconciliation. Two methods are applied quickly; seven footer logos don't sell by themselves—it's the ones your buyer pays for that matter.
Cases

Tasks and results in numbers — all metrics measured by us

a store of automatic irrigation systems with landscape services - seasonal demand, a catalog of several hundred items

Task
Collect a catalog where the items are visually almost the same and differ only a little, and do not lose the rate of return in the season. The nature of the task is the same as with bouquets: the choice is made with the eyes, and the difference between the options is in the details.
Solution
OpenCart 3 under nginx with HTTP/2 and brotli compression. Catalog with four levels of nesting, OCFilter in categories, quick card viewing and one-click ordering. There are two carriers with six delivery methods and three payment methods in the checkout.
Result
Measurement 08/01/2026: 300 products in 40 categories, the figure is confirmed by two independent methods with a 0% discrepancy. The first response from the server is 235 ms (median of five measurements), the weight of the main HTML is 143.6 KB, in brotli - 22.5 KB; a category page with 100 items weighs 554 KB. Defects found: no JSON-LD block, no analytics installed at all, two of the five root categories are empty.

online store of garden tools for private buyers

Task
Keep the page light with mostly product photos on the screen rather than text and give the buyer a choice of multiple carriers.
Solution
OpenCart 3.x under nginx with HTTP/2. Delayed loading of almost all images, five payment methods and four carriers on the shipping page.
Result
Measurement 07/31/2026: 66 out of 69 image tags (96%) are slow to load; HTML 252.6KB with first response of 547.2ms. Defects found: /sitemap.xml gives HTTP 200 with a body of zero bytes, so it is impossible to calculate the volume of the directory from the outside; there is no h1 tag on the main page; names of carriers are presented in pictures without alt; PHP 7.3.33 is unsupported as of December 2021.

a furniture store for the Spanish market with a large gallery for each position

Task
Sell ​​in a small catalog, where decisions are made based on the photo, not the characteristics.
Solution
OpenCart 3 on LiteSpeed, high-quality gallery in each card, filters by type, material and color, online card payment and bank transfer.
Result
Measured on 07/31/2026: 76 goods - the number coincided in two independent sources, the discrepancy is 0; the site map has 88 addresses in total. First response 348.2ms, full HTML load 515.6ms, but markup weight 374KB: Galleries are paid by weight. Defect found: there is no JSON-LD block and no microdata on the main.

Did not find your case?

Describe how it works on your side — we will tell you whether “Development of an online flower shop” fits and what it means in your situation. No brief and no call: one question, one answer.

Process steps

Transparent stages with approval at every step

Total duration:20–40 days

  1. Brief and terms of reference

    3-5 working days

    We analyze the zones, intervals, the reception time limit, the replacement rule, and the recipient scenario. The output is a TK, based on which the estimate is calculated and the work is accepted.

  2. Prototype: catalog, card, checkout

    3-5 working days

    Tree of categories by occasion and type of bouquet, fields of cards with individual composition, steps of registration in one screen. We agree with the design — redoing the checkout after layout is expensive.

  3. Design

    4-8 working days

    Main, category, bouquet card, basket with additional sale, checkout. Here we fix the target weight of the page separately for the main page and separately for the category.

  4. Assembly of the store

    6-11 business days

    Topic layout, calendar with slots and reception limits, delivery zones, recipient and postcard fields, position replacement script, roles in admin.

  5. Catalog and photo

    2-5 working days

    Starting an assortment with the composition of a bouquet by pieces and sizes, processing images in WebP, delayed loading, checking cards on a mobile phone.

  6. Integrations, loading, transmission

    2-6 working days

    Checkout, messengers, GTM and GA4 with cart and purchase events, check under load to peak date, end-to-end order run and admin walkthrough with your person.

Technologies & integrations

What we build on and what it connects to

Stack

  • OpenCart 4.x is set by default, this is a branch that is being developed
  • OpenCart 3.x — when the critical module does not yet have a build for 4.x; we fix the version in the TK
  • Current branch PHP: 7.3.33 in four measured stores without support since 2021
  • MySQL — the directory here is small, the bottleneck is not the database, but the weight of the page
  • nginx or LiteSpeed, HTTP/2, HTTPS
  • WebP and Lazy Loading: Images are more colorful than text
  • OCFilter — filter by flower and color; on a small catalog it is secondary to clear categories
  • The slot calendar is its own logic on top of the box: no box module knows your reception time limits

Integrations

  • LiqPay
  • WayForPay
  • monobank
  • Apple Pay
  • Google Pay
  • own courier delivery around the city
  • Nova Poshta for dried flowers and gifts
  • Google Tag Manager
  • GA4
  • Meta Pixel
  • Instagram
  • Telegram
  • Viber
Your own flower shop versus a showcase in a social network and a SaaS builder

How this option differs from the alternative

Showcase in the social network / SaaS-designerOur approach
Delivery date and intervalShowcase: agree in correspondence. SaaS: the calendar is not available everywhere, intervals are often without reception limitsorder field with validation: past slots are extinguished, everyone has their own acceptance limit
Zones and cost of deliveryShowcase: the manager names manually. SaaS: Usually one bid per cityare calculated at the time of registration at the buyer's address
The recipient is separate from the customerShowcase: in correspondence. SaaS: Often one point of contact for everythingseparate fields, separate phone, anonymous mode
Peak dateShowcase: limits the manager's typing speed. SaaS: tariff resources, you have no influencecache, category weight and server are measured until February 14th
Platform feeShowcase: none. SaaS: subscription fee every month regardless of the seasonno, just hosting and domain
What we need from you

We can't start without this — best to prepare in advance

  1. Assortment with composition of bouquets by piece and sizes.
  2. Photos of bouquets — in flowers, the buyer buys just by the photo.
  3. Delivery zones with cost and time limit for accepting orders for today.
  4. Substitution rule: what flowers do you consider equivalent when the desired one is not available.
  5. Access to hosting and domain — or consent to have hosting selected by us.
  6. One person with the right to approve the directory structure and layouts.
If something is missing — let us know, we'll help you gather it or do it as a separate task.
FAQ

Most frequently asked questions — with concrete answers

How to make the bouquet arrive at a specific time?

A calendar with intervals, not a "wish to order" field. The day is divided into slots, each slot has its own reception limit and its own cost, past slots are extinguished automatically. The buyer sees only what you actually manage to do, and the manager does not negotiate over the phone. The mechanism has a limit: it distributes the demand by slots, but does not add couriers - when all the slots on February 14 are occupied, it is fairer to show this than to take an order and disrupt it.

What to do if the desired flower is not available?

Establish a replacement rule at the TK stage, and not negotiate by phone every time. The card says that the seasonal item can be replaced with an equivalent item, the order has a choice of "accept the replacement" or "call first", the florist receives this with the order. Without such a rule, you either refuse the buyer, or confront him with the fact - both of which end in a return and feedback.

Will the site survive February 14?

This is a matter of server configuration and page weight, not platform. Among the 24 OpenCart stores we measured, the first server response ranged from 126.3ms to 1,544.5ms, a difference all on the same engine. It is not only the main page that needs to be measured: in the watering shop, the main page weighs 143.6 KB, and the category page with 100 items is 554 KB, and it is this page that is opened by the majority. Before the peak date, we separately check the cache, compression and weight of the category.

Need anonymous delivery - is it difficult?

The fields themselves are simple: the recipient is separate from the customer, a separate phone number, and a tick "do not name the sender". It is more difficult not to show the customer's name where it goes automatically - in the carrier's SMS, in the check, in the order status letter. This should be agreed upon before development: it is more expensive to redo notifications after launch than to get them right right away.

How to sell accessories - a vase, a postcard, sweets?

Upsell in the basket, not with separate cards in the catalog. The buyer has already chosen a bouquet, and it is appropriate to offer a card with text, a vase or a ball there. Taken out in the catalog separately, they simply do not get there: they do not come separately for the postcard. This is our recommendation from practice, not a rule of the platform - technically it is possible either way.

How long does development take?

20–40 working days from the approval of the TK. These are six stages: brief and TK 3–5 days, prototype 3–5, design 4–8, assembly 6–11, catalog and photo 2–5, integration with transfer 2–6. Time is spent not on products - the catalog in the niche is small - but on logistics: the calendar, slots, zones, replacement rules and the recipient's scenario. If you have already described the zones and intervals, the term is kept to the lower limit.

Can I sell dried flowers and gifts by mail?

Yes, and this is a smart way not to depend on one day a year. Succulent flowers, vases and gift sets live in the same catalog, but with a different delivery method - a carrier instead of our own courier. At the checkout, these are different branches, and they must be separated immediately, otherwise the buyer will sooner or later choose a branch for a living bouquet.

Why is there no price on the page?

Because in flowers, the amount is determined not by the size of the catalog - it is small here - but by logistics: the number of zones, the availability of intervals, delivery on the day of the order, the depth of the replacement scenario. Two shops with the same assortment can differ in the amount of work twice because of this, and any fork on the page would be fiction. Therefore, first, a free audit for 2–4 working days, then the amount and term by stages.

Will the store get on Google?

No one guarantees a position, and we will not. We close the technical part: CNC, canonical, unique title, site map, JSON-LD. The hole is most often here - in the measured garden tool store /sitemap.xml returns an HTTP 200 with a body of zero bytes, and in the watering store there is no JSON-LD block. A fair margin: the sitemap does not increase the position and does not guarantee indexation, it only removes the technical reason for which pages are not included in the index.

Demo

Your catalogue on a phone screen

This is how your store can look on a phone: a collection banner, popular products and a cart one tap away. Tap “Add to cart” and the counter in the header updates, just like in a real store.

  • Collection bannerThe first screen shows what is new, not a logo.
  • Product cardsPhoto, price and a button — no extra page to open.
  • One-tap cartThe counter in the header updates instantly, like in a real store.
Stores in the portfolio
This is a demo interface, not a client's store. Live projects are in the portfolio.
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Describe the delivery zones and the reception time limit - then we calculate.

In 2-4 working days, we will return with the document: the speed and weight of the pages, the scheme of zones and intervals as it should be set up on the site, and the list of scripts that are missing. Next - the amount and term by stages with dates.

From measured casesMeasurement 07/31/2026: 66 out of 69 image tags (96%) are slow to load; HTML 252.6KB with first response of 547.2ms

View cases
  • Reply within 2 hours
  • No commitment
  • We work under a contract

There is no price list on the site on purpose: the same work differs several times over between two clients, and a “from” figure explains nothing in that case. First a free audit — we count your pages, duplicates and speed — then we name the sum and the deadline and fix both in the contract.