Online gift shop: selection by occasion and recipient

Because of the situation, not because of the type of product. There are three signs in each card - the reason, the recipient, the budget - and separate addresses are collected from them: "colleagues", "for housewarming", "up to UAH 1,500". Technically, this is a filter in which part of the combinations is opened to the index as landing pages, and the rest is closed by the canonical to the parent category. Without this separation, the filter will generate thousands of nearly identical addresses, and instead of an influx, you'll end up with a washed-out crawl budget. At the same time, the usual categories do not go anywhere - they simply cease to be the only way to the product.

Our recommendation: start with eight to twelve ready-made boxes and live with them for two to three months. During this time, it will become clear which combinations are actually taken, and which you came up with at the table. The designer takes the second step and already on real data: what are the running components, what are they combined with, what check is obtained. The reverse order also works, but is more expensive - the logic of the components is placed in the catalog immediately, and half of the components later turn out to be unclaimed.

Such a set does not have its own remainder. The availability is equal to the minimum for the components, taking into account the number of each: if there are two chocolate bars in the box, and three in the warehouse, the set is available in one copy, not three. The second mandatory piece is the reserve: the quantity is deducted from the components at the time of registration, not at the time of shipment. Without a reserve, two buyers will collect the last jar of honey in the same evening and both will receive an order confirmation. At the same time, ready-made boxes are kept in parallel as ordinary goods with their balance, so that the running set does not disappear from the showcase due to the shortage of one component.

Separately, an option with a visible price. There are two reasons. The first is money: a box with filler and tape costs a lot, and sewn into the price of the product it makes your catalog more expensive compared to a competitor who has it separately. The second is logistics: the packaging options differ in size, the size affects the cost of delivery, and this should be calculated in the basket, not after checkout. Plus, some buyers take the gift as it is — don't make them pay for a box they don't need.

By choosing a date in the order and an honest acceptance limit. The calendar shows only those days on which you can make it, taking into account the carrier's deadlines, and before holidays, the limit is shifted from the admin. The worst case scenario is to accept orders for any date and sort it out manually: an overdue gift is not carried over to the next week, it is returned. The limit of the mechanism is also obvious: the calendar distributes what you physically have time for, it cannot plan for you, and you have to revise the rules for holidays by hand.

No, if there is a "gift" check mark in the order. She removes the prices from the invoice and documents that go in the attachment, and hides the customer's name if necessary. This is configured at the stage of integration with the carrier - that is, before launch, not after the first complaint. Fair border: the carrier sends its own SMS with its own text to the recipient, and the store does not affect them in any way.

It works like leverage, not magic. The mechanism is simple: for those who have a little left to the threshold, it is cheaper to add another item than to pay for delivery. In the sweets and gift set delivery store we measured, such a threshold is from UAH 2,500 and is posted with a banner on the main page. The detail that is missed most often: the balance up to the threshold must be shown in the basket, next to the amount. The buyer will read the banner from the main page at the entrance and forget it until the moment of payment. There's also a limit - a threshold set twice as high as your normal check just won't work.

About the topic, number of modules and server settings. The same measured gift set store returns the first response in 402.9ms, full HTML in 532.4ms with a markup weight of 303.4KB - the fastest TTFB of the batch stores on the same platform. That is, the engine does not interfere. Let's be honest about the limit, too: speed does not make an offer attractive. If the price is higher than the market or the set is not available, a fast site will simply give the buyer a reason to leave faster. And TTFB is the server part: what a person will experience on the mobile Internet also depends on his device and the weight of the photos.

20–45 working days from the approval of the TK, and the difference is determined by the designer: the store on ready-made boxes is made according to the lower limit, the store with an assembly of components - according to the upper limit. Practical advice: count back from the holiday and add another month on top. A site launched a week before March 8 will have time to receive advertising traffic and not have time to be indexed, and search demand in the niche accelerates exactly three to four weeks before the date.