• Commercial SEO · Google Search Console

Promoting a building materials store: buyers count in bags and pallets, not in units

In this niche people come not for a product but for a task: level a wall, pour a screed, insulate a facade. So the most valuable searches are not product names but the questions “how much do I need” and “what works better.” A store that answers them with a page containing a calculation gets the buyer earlier than one that has simply posted a price list. We build visibility around tasks, not around a list of items.

See how it works
Price
after a free audit
Guarantee
30 days after project sign-off
Focus
online stores, mostly OpenCart
Price
after a free audit
Guarantee
30
days after project sign-off
Focus
online stores, mostly OpenCart
Timeline
60
to 240 working days
Start
free catalog audit
Format
monthly work with an open report
Reply
within 2 hours
Terms
under a written contract
Free audit

Free catalog audit

We look at the technical state of the catalog and whether the site answers the task-based searches people use to find materials.

What we measure

  1. How many pages are indexed versus the catalogIn large building materials catalogs the gap is usually big: some items are not indexed, others are duplicated by filters.
  2. Are there task pages“How much putty for a room” is a search with purchase intent. If only someone else's blog answers it, the buyer goes there.
  3. Are units of measure correctThe price per bag, per pallet and per square meter are different things. Confusion here brings both complaints and distrust of the whole catalog.
  4. How retail and wholesale are separatedIf wholesale prices are visible to everyone, retail buyers get confused; if nobody can see them, crews do not get in touch.
  5. Speed of large categoriesA category of a thousand items is a typical place where the site starts to slow down and gets crawled worse.
  6. The warehouse's local visibilityIf you offer pickup, searches like “buy [material] [neighborhood]” bring a buyer ready to come today.

What you get

  • the catalog's indexing status in figures
  • a list of technical problems by priority
  • a list of task-based searches worth building pages for
  • an estimate of the work broken down by stage

Timeline: 4–7 working days

Why is it free

In a large catalog half the problems are visible only on inspection. Quoting a price before then would be guesswork.

What's next

You get the list and the estimate. Then you decide for yourself — the document stays with you.

Short form: your contact and site URL
Contract and paperwork

We work officially

Contract, act and invoice — for every project, not just large ones.

Trusted by6 brands

Trusted by: Kvant Energy, GYPSUN, Naturel Cosmetics, Pancer Protection, LUGI, BeeTech

Terms fixed in writing8 points

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

We sign NDAs on request. After completing the work, we delete our access to your services ourselves.

What affects the price

Why two seemingly identical tasks are priced differently

  • Catalog sizeA few hundred items is manageable work. Thousands of products in several package sizes mean separate work on indexing and duplicates.
  • How many task pagesEach task page is a substantial piece with calculations, not a retelling of specifications. That is exactly why they work.
  • Whether calculators are neededA consumption calculation gives the buyer an answer straight away, but every calculator has to be checked against real rates.
  • WholesaleSeparating retail and wholesale prices and searches needs its own logic, and without it both groups of buyers get confused.
  • State of units of measureIf the catalog mixes pieces, bags and meters, this has to be put in order first. It affects both search and orders.
  • SeasonalityIf little time is left before the season, we will say so plainly: visibility builds up over months and may not be ready for the coming season.
Who it's for

Situations where this service delivers results

Scenario 1 of 4

A store that sells both retail and to crews

These are two different buyers with different searches: a homeowner doing their own build asks “how much do I need”, a crew foreman looks for the price per pallet. The site has to serve both without mixing them up.

We'll review your situation in a free audit
What's included

Complete list of work and what you get as a result

  • category pages explaining how to choose and what to look for
  • task pages: “what to level a wall with”, “how much adhesive per square meter”
  • material consumption calculators where they give an honest figure
  • correct units of measure in the catalog: bag, pallet, square meter, linear meter
  • separating retail and wholesale searches without confusion in prices
  • the technical base of a large catalog: indexing, filter duplicates, speed
  • local visibility for the warehouse, if you offer pickup
  • a monthly report: what was done, what changed in the figures, what did not work
  • an honest assessment of which searches are not worth fighting for
When this service isn't right

What's not included — so there are no surprises at delivery

  • guarantees of search positions
  • advice on construction technologies and material compatibility
  • warehouse, delivery and dispatch operations
  • competing with big chains for the most generic searches
  • writing technical texts without a check by your specialist
Process steps

Transparent stages with approval at every step

Total duration:60–240 days

  1. Catalog audit

    4–7 working days

    We look at indexing, duplicates, units of measure and real searches. We draw up a list of task pages worth building first.

  2. Technical work

    10–30 working days

    Canonical URLs for filters, the sitemap, indexing, speed of large categories. This comes as the first stage.

  3. Units of measure and data

    8–25 working days

    We put package sizes and units in order, add product markup with price and availability, and separate retail from wholesale.

  4. Task pages

    15–50 working days

    We create materials like “how much adhesive per square meter” with calculations checked against the manufacturer's rates. Your specialist proofreads them.

  5. Calculators

    5–15 working days

    We add consumption calculations where they give an honest figure. Where consumption depends on conditions, it is more honest to show a range.

  6. Monitoring and reporting

    monthly

    Every month we review indexing, visibility and seasonal trends, show what worked and what did not, and adjust the plan.

Did not find your case?

Describe how it works on your side — we will tell you whether “SEO for a building materials store” fits and what it means in your situation. No brief and no call: one question, one answer.

Cases

Tasks and results in numbers — all metrics measured by us

a sample of 6 Ukrainian websites in the “building materials” niche

Task
Find out the real state of websites in the building materials niche rather than the state their owners describe: the technical base, measurement and site size.
Solution
An external measurement with no access to anyone else's admin panels: time to first response as the median of several measurements, the catalog from the sitemap with duplicate URLs removed, counters in the homepage HTML, the PHP version from the headers, hreflang, TLS, robots.txt and the canonical URL.
Result
Measured on 17 September 2026: 6 Ukrainian websites in the “building materials” niche were checked. 6 of 6 have no breadcrumb markup; 5 of 6 have no canonical URL on the homepage; 4 of 6 run on PHP without security support; 4 of 6 have no local business markup. Median first response time: 401.4 ms; median sitemap size: 15,952 URLs.

BudOpt

a wholesale building materials store (B2B)

Task
Wholesale building materials in Kyiv: a catalog of thousands of items, wholesale prices by customer tier, calculation by pallets and volume, fast repeat ordering for regular clients. The main requirement was catalog speed across a large assortment.
Solution
An OpenCart store (PHP/MySQL/JavaScript). Payment: WayForPay, bank transfer against an invoice and cash; delivery by Nova Poshta and in-store pickup. Google Tag Manager, GA4 and Google Ads remarketing connected, with view_item_list events and google_business_vertical=retail. Two language versions uk/ru, mobile viewport, contact via Telegram and Viber.
Result
As of 31 July 2026 the store is running (HTTP 200, HTTPS) with a catalog of 3,145 products — counted page by page through OpenCart search (32 pages of 100 items, 45 on the last). First server response 547 ms, full HTML load 686 ms at 212 KB. GTM, GA4 and Google Ads remarketing with product view events are connected, along with WayForPay payment and bank transfer, and delivery by Nova Poshta.
Technologies & integrations

What we build on and what it connects to

Stack

  • Google Search Console
  • Google Analytics 4
  • Screaming Frog
  • PageSpeed Insights
  • SQL

Integrations

  • Google Search Console
  • Google Analytics 4
  • Google Merchant Center
  • Google Business Profile
Task-based searches versus product names

How this option differs from the alternative

Betting on product and brand namesOur approach
When the buyer arrivesonce they have already chosen a specific productat the work planning stage
Who you compete withbig chains and marketplacesblogs and stores at your level
What needs to be donenothing special, which is exactly why the odds are lowsubstantial materials with calculations
Quality of inquiriescompares the price of a single itemthe buyer calculates the volume and buys everything at once
Timelinefaster, but with less effectmonths, cumulative
What we need from you

We can't start without this — best to prepare in advance

  1. access to the site, Google Search Console and analytics
  2. the catalog with units of measure and package sizes
  3. whether you work with crews and wholesale buyers
  4. where your warehouses are and whether you offer pickup
  5. who on your side can check calculations and technical texts
  6. who accepts the work
If something is missing — let us know, we'll help you gather it or do it as a separate task.
FAQ

Most frequently asked questions — with concrete answers

Why do task-based searches matter more than product names?

Because they come earlier. Someone searching for “how much adhesive per square meter” has not chosen a store yet — and a page with an honest calculation puts you first in line. Someone searching for a specific product name is usually already comparing prices, and there you are competing with marketplaces.

Do we need consumption calculators?

Where they give an honest figure. For adhesive, putty and screed the rates are known, and a calculator is useful. Where consumption depends heavily on the condition of the surface, it is more honest to show a range and explain what it depends on than to give a single number that will not match reality.

Do you guarantee rankings?

No. We are responsible for the work: the technical state of the catalog, units of measure, task pages, calculations. The result depends on competition, and it shows in the monthly report — including what did not work.

Our business is seasonal — when should we start?

Six months before the season. Visibility builds up over months, and a store that starts promotion in April will be working toward the next season. We say this during the audit, not halfway through the work.

How do we separate retail and wholesale?

The retail price stays public, while wholesale prices kick in above a set volume or are shown in a customer account. Showing every price tier to everyone is a direct route to confusion: a private buyer does not understand why they pay more, and a crew foreman cannot see their own terms.

Who checks the calculations in the articles?

Your specialist. A mistake in a consumption rate is not just an inaccuracy in a text: the buyer will buy less than needed and come back with a complaint. That is why we do not publish such materials without a check on your side.

Can we realistically outrank the big chains?

For the most generic searches — no, and we do not advise taking that on. With task-based materials, local searches tied to your warehouse and narrow categories, there is still room: big catalogs rarely handle it well.

What about units of measure?

This is an underrated problem in the niche. When a catalog mixes pieces, bags and square meters, the buyer does not understand what exactly they are ordering, and search cannot display the price correctly. Putting this in order affects both orders and visibility at once.

Demo

Your catalogue on a phone screen

This is how your store can look on a phone: a collection banner, popular products and a cart one tap away. Tap “Add to cart” and the counter in the header updates, just like in a real store.

  • Collection bannerThe first screen shows what is new, not a logo.
  • Product cardsPhoto, price and a button — no extra page to open.
  • One-tap cartThe counter in the header updates instantly, like in a real store.
Stores in the portfolio
This is a demo interface, not a client's store. Live projects are in the portfolio.
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Let's check whether your site answers what buyers are actually trying to do

The audit is free: we will show the state of your catalog in figures and list the task-based searches worth building pages for.

From measured casesMeasured on 17 September 2026: 6 Ukrainian websites in the “building materials” niche were checked

View cases
  • Reply within 2 hours
  • No commitment
  • We work under a contract

There is no price list on the site on purpose: the same work differs several times over between two clients, and a “from” figure explains nothing in that case. First a free audit — we count your pages, duplicates and speed — then we name the sum and the deadline and fix both in the contract.