Promotion of a dental website: a person is looking for a procedure and a price, not a clinic

The scale of the demand unit. In the multidisciplinary clinic, the unit is the direction: cardiology, gynecology. In dentistry, it is smaller: the procedure and even its separate variant — implantation, implantation in one day, bone graft. Therefore, there are more pages, they are narrower, and the number on them is almost always required. If you have a multidisciplinary medical center, and dentistry is one of the offices, see the page about the promotion of the medical clinic: there is a different logic of the structure.

At the very least, a plug or unit price with an explanation of what it changes from. The word "price" is present in a huge number of dental queries, and a page without any number simply does not answer them - the person goes back to dispensing and opens the next clinic. No one expects the exact amount to be reviewed, everyone expects an order of magnitude. If you fundamentally do not want to publish a fork, it is more honest not to take on such requests at all and work with informational ones.

Yes, and not just for the sake of searching. The patient chooses a dentist, not a building: a page with education, specialization and experience answers the question that he will ask anyway - by phone or in messenger. For searching, it is also a way to link the procedure with a specific specialist through markup. Our condition: we publish only what you are ready to confirm with documents.

From checking if it exists for the search engine. An example from our medical site test: 26 published pages, fast 285.9ms to first byte, 119.5KB lightweight markup, and no type of medical structured data, and /sitemap.xml, /sitemap_index.xml, and /wp-sitemap.xml return a 404 with no Sitemap directive in robots.txt. Good looks and visibility are independent things, and the former says nothing about the latter.

About the result of a particular patient - only with his consent and without exaggeration. It is impossible to promise a result in advance, neither by law nor by common sense, and we do not write such texts. What works instead of promises: step-by-step descriptions, realistic timelines, honest limitations, and a separate paragraph on when the procedure isn't shown. A patient who has read about contraindications comes prepared, and it is easier for the administrator to talk to him.

It has, if he answers the questions before the visit: how long does it heal, does it hurt, how are the materials different, what to do with the pain before the appointment. It doesn't have to, if it's a retelling of the textbook. A measured example from a medical site: 26 pages and exactly zero entries in the publication system - the section formally existed, there was no content. Our recommendation is simple: procedure pages first, materials second. The opposite order is the most common expense of the budget of idleness.

Take five and do them completely, not twenty half. The queue is built according to two criteria simultaneously: the demand in your city and the marginality of the procedure. Hygiene gives a lot of requests and little money, implantation - on the contrary, and both types usually fall in the first place: one attracts traffic, the other - extortion. The rest is waiting for the next quarter, and this is normal operating mode, not a compromise.

According to three variables in the dynamics: how many procedures have their own pages in the index, what views and transitions they collect on requests with procedure names, how many record events are coming from them. All of this is from your own accounts, not from our reports. We do not promise or attribute the number of patients: it is affected by prices, location, the work of administrators, and whether they call back for missed patients.