• Analytics · GA4 is an event model
  • Measured 31.07–01.08.2026

Setting up GA4: Analytics you can trust

GA4 configuration is a measurement scheme, not a code inserted into the site: one data stream, events for your requests and orders, marked key actions, filtered internal traffic. We put everything through the tag manager so that the next event can be added without a site release. First, we look at what you're up to now, and there's almost always a surprise: of the 33 sites we measured, six didn't have a counter at all, and four still had the Universal Analytics config in their HTML, a system that was turned off on July 1, 2023.

See how it works
Price
after a free audit
Guarantee
30 days after project sign-off
Sites with verified measurement status
33, measurement 31.07–01.08.2026
Price
after a free audit
Guarantee
30
days after project sign-off
Sites with verified measurement status
33,
measurement 31.07–01.08.2026
Of them without a single counter
6
sites
With Universal Analytics dead in HTML
4
sites, system disabled 07/01/2023
Term of works
3-12
working days, depends on the starting state
Free inspection
2-3
working days, report and conversation for 30 minutes
Guarantee
30
calendar days for completed work
Process steps

Transparent stages with approval at every step

Total duration:3–12 days

  1. Measurement map

    0.5–2 working days

    We paint your business actions and select parameters for each event. We approve the document for any changes on the website: it is more expensive to redo the scheme after implementation than to agree on the shore.

  2. Clearing what gets in the way

    0.5–2 working days

    We remove dead and duplicate counters, figure out which of them is whose and who installed it. At the plastic surgery clinic, it was at this step that a snippet was found that blocked itself.

  3. Property, stream, container

    0-1 business day

    We create or arrange the property and data stream, put the tag container. If the dispatcher is already standing and in order, the stage takes zero days.

  4. Events under business actions

    1-4 working days

    Forms, calls, messengers, key registration steps. Where data level is required, we coordinate template edits with your developer and test each event individually.

  5. Key events, connections, filters

    0.5–2 working days

    We mark key events, connect with the advertising office and Search Console, turn on the internal traffic filter, fix the data storage period.

  6. Inspection, documentation, transfer

    1-2 working days

    Running each event in DebugView and in a real-time report, briefly documenting the scheme, showing the reports to your person. After a month, we return to check the events with the actual orders.

Technologies & integrations

What we build on and what it connects to

Stack

  • GA4 is an event model, free; reports are arranged differently than in Universal, some of the usual indicators are missing
  • Google Tag Manager — events without site layout; the container is loaded in the browser, the blockers eat part of the data
  • The data level is a reliable way to place an order; it is filled by the site itself, on closed platforms this is not always possible
  • DebugView — events are visible immediately; sees your browser, not all visitors
  • Internal traffic filters - remove your visits from reports; work by IP, the mobile Internet passes through them
  • Key events — advertising is optimized for them; in the free version they are up to 30 per property

Integrations

  • Google Tag Manager
  • Google Ads
  • Google Search Console
  • Looker Studio
  • Meta Pixel as an adjacent counter
What's included

Complete list of work and what you get as a result

  • We compile a measurement map: a list of actions that are a result for you, and an event for each - from this document, the settings and the report grow further
  • Create or streamline property and data flow: one place where data goes instead of three half-lives
  • We set the counter through the tag manager - you will add the next event without a developer and without laying out the site
  • We remove dead and redundant counters from the pages: after that, the indicators stop doubling
  • We customize events for your business actions: forms, calls, transitions to messengers, key registration steps
  • We mark key events and transfer them to the advertising cabinet so that the algorithm optimizes for a request, not for a click
  • We filter internal traffic and test orders so that our own visits do not create non-existent demand
  • We fix the data storage period and privacy settings: by default, GA4 keeps user data for 2 months, it is activated once and is not retrospectively treated
  • We write a short documentation of the scheme of events: names, parameters, places of activation - you can support it without us
  • We accept work on live data: running each event at your place, and returning after a month to compare events with actual orders
  • Guarantee of 30 calendar days for completed works
When this service isn't right

What's not included — so there are no surprises at delivery

  • Migration of historical data from Universal Analytics - It is not migrated
  • Conducting advertising campaigns
  • End-to-end analytics with CRM is a separate service
  • Legalization of the privacy policy
  • The promise that performance will improve after tuning: they will become true
Who it's for

Situations where this service delivers results

Scenario 1 of 4

Ads are running, and sessions and views are in the report

The budget is distributed according to feelings, because the cabinet does not know which clicks ended in an application. Without key events passed in, the algorithm optimizes the display based on what it sees: impressions and clicks. This is the most expensive kind of missing analytics — you pay every day and make decisions blindly.

We'll review your situation in a free audit
Counter via tag manager vs. code right in the template

How this option differs from the alternative

Code in the site templateOur approach
Add a new eventtemplate editing, developer queue, releaseediting in a container, half an hour, without laying out the site
Risk of double accountingcodes are deposited in various theme files and are found randomlyall tags are visible in one list, the duplicate is immediately visible
Who can changeonly the one who has access to the site codemarketer with access to the container
Consent mode and privacydone at each connection point separatelymanaged centrally for all tags at once
When another option winsa simple site with two events: direct code is lighter and without a middlemanan extra layer is noticeable if there are two events and they are unchanged
Free audit

Free check of the status of analytics on the site

Before setting something up, you need to know what is going on now and how much you can trust this data. We measured it on 33 sites and saw a full range of states — from good analytics to its complete absence with the owner's complete confidence in the opposite.

What we measure

  1. Is there even a counter on the pagesOf the 33 sites we measured, six had none: no GA4, no tag manager, no pixel. One of them is a landing page where even registrations were not measured.
  2. Universal Analytics is not deadThe four measured sites still had the UA-… config in their HTML, a system that Google disabled on July 1, 2023. Three of them did not have GA4 at all, meaning that data had not been collected for years.
  3. Duplicates of countersOn one site, we found a live GA4 next to a dead UA and an additional third-party meter; on the other, two GA4 streams at the same time. Both cases give double figures.
  4. Is the tag container loadingOn one of the measured sites, the inline snippet was self-blocking: the GTM_ID variable had the value G-XCE3BLJBSP, and the exit condition checked for equality to that value, so the container never loaded. In addition, the GTM_ID field contained the identifier of GA4, not the container.
  5. What events are coming up nowAutomatic events are not yet analytics. Let's see if there are events that match your business actions and if the purchase event doesn't fire on every update of the thank you page.
  6. Internal traffic is not included in the reportsYour own visits, test orders and developer traffic can spoil the picture more than you think.

What you get

  • Report on the current state of the measurement: what is standing, what is working, what is duplicated.
  • A list of events that are missing for your business goals.
  • Assessment of suitability of accumulated data for analysis.
  • Conversation for 30 minutes on the document.

Timeline: 2-3 working days

Why is it free

Because the inspection takes two or three days and very often ends with the words "everything is worse than you thought." That's bad news, and it's better to hear it for free.

What's next

We provide an estimate for the implementation: basic setup, events, e-commerce, reports - in separate lines so that you can take a part.

Short form: your contact and site URL

Did not find your case?

Describe how it works on your side — we will tell you whether “GA4 settings” fits and what it means in your situation. No brief and no call: one question, one answer.

Contract and paperwork

We work officially

Contract, act and invoice — for every project, not just large ones.

Trusted by6 brands

Trusted by: Kvant Energy, GYPSUN, Naturel Cosmetics, Pancer Protection, LUGI, BeeTech

Terms fixed in writing8 points

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

We sign NDAs on request. After completing the work, we delete our access to your services ourselves.

What affects the price

Why two seemingly identical tasks are priced differently

  • What is already on the siteThe net starting position is one volume of work. The property, where doubles poured in for two or three years, is different: first you need to find a source of doubling, and only then adjust something.
  • How many business actions should be measuredTwo events — a form and a call — and a dozen and a half design steps with product parameters are spread over different weeks. The number of events drives volume more than the size of the site.
  • Is it possible to edit the template?Events such as "added to cart" are kept at the data level, and are filled by the site itself. There is no access to the template or the platform is closed - some of the events are collected in workarounds, and it takes longer.
  • Tag manager statusAn empty or organized container saves days. A container with forty tags of unknown origin starts with an inventory: you can't turn it off at random, someone needs some of them.
  • Consent and Privacy RequirementsConsent banner, consent mode, separate rules for EU visitors is an additional configuration branch and a separate check that the data reaches the property at all.
  • Depth of reportingStandard GA4 reports are sufficient for most. Your own dashboard or uploading raw events to storage is a separate stage with its own deadline.
Cases

Tasks and results in numbers — all metrics measured by us

Клініка доктора Зубанова

clinic of plastic surgery and aesthetic medicine

Task
Understand why analytics is empty, although the site has a measurement code.
Solution
Parsing page and inline snippet markup, matching identifiers with system types, checking consent mode.
Result
The snippet was blocking itself: the GTM_ID variable was assigned 'G-XCE3BLJBSP', and the exit condition checked for equality against this value - return always worked, the container never loaded. In the field for the container identifier, the identifier was GA4, not GTM. The rest of the technical part is fine: 145ms to the first byte, 89 addresses in the sitemap. Measured on 07/31/2026.

B2B catalog of spare parts for industrial sewing machines

Task
Check whether data is collected on a directory that has been in operation for several years.
Solution
Validation of measurement tags in HTML, verification of identifiers with valid systems, viewing of the site map.
Result
HTML was running gtag.js with config UA-133384797-1 - Universal Analytics, disabled on July 1, 2023. There was no GA4 property at all: for three years, the catalog for 1,848 product cards and 138 categories sold without a single measured visit, although the GTM-K2MV6P2 container was on the pages. The site itself is technically sound: 1,992 addresses in the map without a single duplicate, 388.1ms to the first byte. Measured on 07/31/2026.

a brand of natural spices with its own online store

Task
Find out why the data in the reports do not match each other.
Solution
Inventory of all counters on the page, division into live and dead, checking sitemap and language versions.
Result
Live GA4 (G-0NCJXVMDZ0), dead Universal Analytics (UA-35435275-2) and Yandex.Metrika 72635620 were working on the pages at the same time — for the Ukrainian site in 2026, there is also a reputational risk. Nearby is something that spoils the channel report: the site map has 3,971 entries for 590 unique addresses, and all 590 lead only to the Russian-language version, while the Ukrainian one is announced. Measured on 07/31/2026.

online store of professional cosmetics, catalog of over 5,000 items

Task
Calculate store conversion based on available data.
Solution
Checking the main and internal pages on any counter, counting the catalog by standard search.
Result
There was nothing to count on: on the main one there was no measurement tag — no dispatcher, no gtag, no pixel. Live catalog for 5,561 products (55 pages of 100 items and 61 for the last one), 801.2 ms to the first byte. At the same time, the sitemap returns an HTTP 200 with an empty body. Measured on 07/31/2026.
What we need from you

We can't start without this — best to prepare in advance

  1. Access to the site or tag manager with the right to publish the container.
  2. Access the existing analytics account, if any, with administrator rights.
  3. List of actions that result for you: order, request, call, record.
  4. IP addresses or otherwise identify your internal traffic.
  5. Decisions regarding the period of data storage and collection of additional parameters.
  6. Contact the site developer if some of the events require template editing.
If something is missing — let us know, we'll help you gather it or do it as a separate task.
FAQ

Most frequently asked questions — with concrete answers

We have old analytics. Will the data be transferred?

No. Historical Universal Analytics data does not carry over to GA4—it's a different data model, not a new version of the same system. If the old property is still open, download the key reports in the table while you can. In the sample we measured on four sites, the UA config stood in HTML even in 2026, although the system has been disabled since July 2023: these years are simply not measured, and there is nothing to return them.

Why the numbers in the analytics do not coincide with the advertising cabinet?

Because the systems calculate the conversion in different ways. The office gives it to a click or impression in its window, analytics calculates according to the last source of the transition. A discrepancy of one and a half or two times is a common thing, and it is not necessary to reduce it to zero. Abnormally different: when the gap in times and in the direction of the cabinet. This is almost always double accounting of events, and you should look for it technically, not in the report settings.

Is it enough to just paste the code on the site?

To see attendance — yes. To make decisions - no. Without events for your business activities, you'll end up with sessions and viewing depth, numbers that don't solve anything. Separately about advertising: as long as the key events are not transferred to the office, the algorithm optimizes the display for clicks, because it has no other signal. Analytics starts where the report shows requests and orders, not visits.

We already have something set up, but the numbers are strange. Where to start?

From the technical part, not from the reports. Typical findings: two counters on the same page, a purchase event on the thank you page that fires on every update, internal traffic in aggregate data. We encountered a site with two GA4 threads at the same time, and a site where the tag container wouldn't load at all due to an error in the snippet itself. Such things can be seen in a few hours, not in a week.

How long to wait for normal data after setup?

Technical correctness is visible the same day in debug mode: the event either arrives with the correct parameters or it doesn't. Meaningful reports — after two to four weeks of accumulation, because there is nothing to compare earlier periods with. We deliver the real-time verification work to you and come back a month later to reconcile the events with the actual orders in your account.

Is a tag manager needed if the counter is one?

It is necessary, and the reason is not in quantity. The manager allows you to change and add events without editing the site code, that is, without a developer and without a release - and you will definitely change events. The second argument: all tags are visible in one list, and the duplicate is immediately visible there. I will honestly name the exception: a simple site where there are two events and they never change - direct code is also acceptable there.

Will the consent banner corrupt the data?

Some of the data is yes, and this is not treated by the setting. Default consent mode puts tags in the denied state until the visitor responds; on the website of the clinic from our sample, it works exactly like that. Next, GA4 completes part of what is missed by modeling, and does not see part at all. Therefore, GA4 shows a trend, not an accounting truth, and it should be deliberately reconciled with the cash register.

Will the numbers get better after the adjustment?

Most often, they will become smaller. Duplicate removal, an internal traffic filter, and a correct purchase event almost always reduce previously inflated numbers. We warn you in advance: the first reaction to the true numbers is painful, especially if plans and budgets were built on inflated ones.

Give access to the site - let's see what you're up to now.

In two or three days, we will return with a report: what is standing, what is duplicated, what is missing for your business activities. If it turns out that everything is working, we will say so.

From measured casesHTML was running gtag.js with config UA-133384797-1 - Universal Analytics, disabled on July 1, 2023

View cases
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  • We work under a contract

There is no price list on the site on purpose: the same work differs several times over between two clients, and a “from” figure explains nothing in that case. First a free audit — we count your pages, duplicates and speed — then we name the sum and the deadline and fix both in the contract.