- Task
- Find out the real state of websites in the property niche rather than the state their owners describe: the technical base, measurement and site size.
- Solution
- An external measurement without access to anyone else's admin panels: time to first response as the median of several measurements, the catalog from the sitemap with duplicate URLs removed, counters in the homepage HTML, the PHP version from the headers, hreflang, TLS, robots.txt and the canonical URL.
- Result
- Measured on 17 September 2026: 4 Ukrainian websites in the “property” niche were checked. 4 of 4 have no local business markup; 3 of 4 have no structured data; 3 of 4 have no breadcrumb markup; 1 of 4 have a certificate about to expire. Median first response time: 265.5 ms; median sitemap size: 42,121 URLs.