• Commercial SEO · Google Search Console

Promoting a real estate agency: on listing queries, you're up against the portals and you lose

Let's start with the uncomfortable part: someone searching for “buy a two-room apartment [city]” almost always lands on a big portal. They have more listings, more history and more investment in visibility, and an agency cannot beat them on queries like that. But there is space where a portal is weak: district pages explaining how the districts differ, the agency's services and your own brand. That is exactly where we work, and we say so before the work starts, not after.

See how it works
Price
after a free audit
Guarantee
30 days after project sign-off
Experience
commercial development since 2015
Price
after a free audit
Guarantee
30
days after project sign-off
Experience
commercial development since 2015
Timeline
60
to 240 working days
Start
free audit
Format
monthly work with an open report
Response time
within 2 hours
Terms
under a written contract
Free catalog audit

We look at the technical state of the catalog and whether there is room for visibility beyond listing queries.

What we measure

  1. How many pages are indexed compared with the actual number of listingsThe gap shows the scale of duplicates or indexing problems — a typical ailment of large catalogs.
  2. What happens to sold listingsErrors in place of former listings pile up and drag down the overall evaluation of the site.
  3. Whether filters create duplicatesA catalog without canonical URLs spawns thousands of near-identical pages that compete with each other.
  4. Whether there are district pagesThis is the main space where an agency can beat a portal. Most often such pages do not exist at all.
  5. Catalog speedListing galleries make pages heavy. In a large catalog this affects both indexing and how people behave on the site.
  6. What you are found for nowWe look at real queries in Search Console: it often turns out that the brand and a few random pages are doing the work.

What you get

  • the indexing status of the catalog, with figures
  • a list of technical problems by priority
  • an assessment of which queries are realistic to compete for and which are not
  • an estimate of the work broken down by stage

Timeline: 4–7 working days

Why is it free

In this niche the main value of the audit is an honest answer about where it is not worth competing. It has to be given before the client spends the budget.

What's next

You receive the list and the estimate. Then the decision is yours — the document stays with you.

Short form: your contact and site URL
Contract and paperwork

We work officially

Contract, act and invoice — for every project, not just large ones.

Trusted by6 brands

Trusted by: Kvant Energy, GYPSUN, Naturel Cosmetics, Pancer Protection, LUGI, BeeTech

Terms fixed in writing8 points

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

We sign NDAs on request. After completing the work, we delete our access to your services ourselves.

What affects the price

Why two seemingly identical tasks are priced differently

  • Catalog sizeA few hundred listings is manageable work. Tens of thousands of pages mean separate work on indexing and duplicates.
  • State of the technical sideFilter duplicates and errors on sold-listing pages have to be cleaned up first. Without that, content work does not show.
  • Number of districtsEach district is a separate page with real content: what makes it interesting, what the prices are, what the housing stock is like. It is not a template, and that is exactly why it works.
  • Services beyond property searchTransaction support, document checks, mortgage assistance — these are queries with lower competition and higher-quality inquiries.
  • Where the database comes fromAn automatic export is convenient, but it often creates duplicates and empty pages. Setting up rules for it is separate work.
  • Who writes about the districtsA text about a district should be written by someone who knows it. Your realtors will provide more substantial material than any copywriter.
Who it's for

Situations where this service delivers results

Scenario 1 of 4

An agency that depends on portals

Listings get posted and leads come in, but each one costs money and belongs to the platform. Your own visibility reduces that dependence, although it does not replace the portals.

We'll review your situation in a free audit
What's included

Complete list of work and what you get as a result

  • pages for districts and property types with real content, not just a list of listings
  • agency service pages: transaction support, document checks, finding a property to the client's requirements
  • correct behavior of sold-listing pages: a label and similar options instead of an error
  • dealing with duplicates created by the export from your database
  • canonical URLs for filters so the catalog does not spawn identical pages
  • the technical base of a large catalog: speed, sitemap, indexing
  • local visibility for the office if it receives clients
  • a monthly report: what was done, what changed in the figures, what did not work
  • an honest assessment of which queries are not worth fighting for
When this service isn't right

What's not included — so there are no surprises at delivery

  • guarantees of search positions
  • competing with large portals for listing queries
  • legal checks of properties and property valuation
  • managing placements on listing portals
  • writing property descriptions
Process steps

Transparent stages with approval at every step

Total duration:60–240 days

  1. Catalog audit

    4–7 working days

    We look at indexing, duplicates, sold listings and real queries. We put together an honest picture: where there is room and where competing is pointless.

  2. Technical work

    10–30 working days

    We remove filter duplicates, set up how pages of withdrawn listings behave, and put the sitemap and indexing in order.

  3. District pages

    15–50 working days

    We build pages for districts and property types with real content: the housing stock, prices, infrastructure, who it suits.

  4. Service pages

    8–20 working days

    Transaction support, document checks, finding a property to the client's requirements — queries with less competition and higher-quality inquiries.

  5. Speed and indexing

    5–15 working days

    We bring the speed of the gallery-heavy catalog up to standard and make sure new listings get indexed and withdrawn ones drop out of the index correctly.

  6. Monitoring and report

    monthly

    Every month we review visibility, indexing and inquiries, show what worked and what did not, and adjust the plan.

Did not find your case?

Describe how it works on your side — we will tell you whether “SEO for a real estate agency” fits and what it means in your situation. No brief and no call: one question, one answer.

Cases

Tasks and results in numbers — all metrics measured by us

a sample of 4 Ukrainian websites in the “property” niche

Task
Find out the real state of websites in the property niche rather than the state their owners describe: the technical base, measurement and site size.
Solution
An external measurement without access to anyone's admin panels: time to first response as the median of several measurements, the catalog from the sitemap with URL deduplication, analytics tags in the homepage HTML, the PHP version from headers, hreflang, TLS, robots.txt and the canonical URL.
Result
Measured on 17 September 2026: 4 Ukrainian websites in the “property” niche were checked. 4 of 4 have no local business markup; 3 of 4 have no structured data; 3 of 4 have no breadcrumb markup; 1 of 4 have a certificate about to expire. Median first response time: 265.5 ms; median sitemap size: 42,121 URLs.
Technologies & integrations

What we build on and what it connects to

Stack

  • Google Search Console
  • Google Analytics 4
  • Screaming Frog
  • PageSpeed Insights
  • SQL

Integrations

  • Google Search Console
  • Google Analytics 4
  • Google Maps
  • Google Business Profile
Districts and services vs. listing queries

How this option differs from the alternative

Fighting for queries like “buy an apartment [city]”Our approach
Who you compete withlarge listing portalsother agencies
Chancesminimal regardless of budgetrealistic, especially in niche districts
Quality of inquiriescold traffic that will take a long time to decidesomeone who has already chosen a district or needs a service
Costa budget with no predictable resultmanageable work with a visible result
Worth trying?no, and we will say so directlyyes
What we need from you

We can't start without this — best to prepare in advance

  1. access to the site, Google Search Console and analytics
  2. where the listing database comes from and how often it is updated
  3. the list of districts and property types you work with
  4. which services the agency provides besides finding a property
  5. which of your realtors can write about the districts
  6. who on your side accepts the work
If something is missing — let us know, we'll help you gather it or do it as a separate task.
FAQ

Most frequently asked questions — with concrete answers

Why do you say straight away that you cannot beat the portals?

Because it is true, and it is better to learn it before spending money than after a year of work. The portals have more listings, more history and more investment; for a query like “buy an apartment [city]” they will almost always rank higher. Promising otherwise would mean selling you work that will produce no result.

Then what is worth competing for at all?

For what a portal doesn't offer: district pages with real knowledge of the area, the agency's services, narrow queries like “renovated apartment near [landmark].” Plus your own brand: people who were referred to you should be able to find you. These queries have lower volume, but they bring a client who is ready to act.

What is technically wrong with our catalog?

The two most common things: filters create thousands of near-identical pages, and sold listings return an error. Together this drags down the evaluation of the whole site and eats into the resources search engines allocate to crawling it. That is why technical work comes first, before content.

Do you guarantee rankings?

No. We are responsible for the work: the technical state of the catalog, district and service pages, indexing. The result depends on competition, and you see it in the monthly report — including what did not work.

How long until we see results?

In this niche it takes longer than in most: from six months to a year for noticeable visibility. Catalogs are large, the technical part takes time, and competition is high. If someone promises you results in three months, it is worth asking for which queries exactly.

Who should write about the districts?

Your realtors, and we structure the material and bring it into shape. A text about a district written by someone who works there reads differently from a copywriter's text from the first paragraph, and that very difference gives you the edge over a portal.

We are a property developer, not an agency — is it the same?

No, your situation is better. Competition for the name of your residential complex is limited, and your own site may well be the main source. A different set of work applies there, and we separate the two during the audit.

Should we give up the portals?

No. They bring a flow you cannot generate on your own, especially at the start. A sensible goal is to reduce dependence, not to drop the channel: when some of your inquiries come to you directly, you are less vulnerable to changes in the platform's rules or fees.

Demo

Your catalogue on a phone screen

This is how your store can look on a phone: a collection banner, popular products and a cart one tap away. Tap “Add to cart” and the counter in the header updates, just like in a real store.

  • Collection bannerThe first screen shows what is new, not a logo.
  • Product cardsPhoto, price and a button — no extra page to open.
  • One-tap cartThe counter in the header updates instantly, like in a real store.
Stores in the portfolio
This is a demo interface, not a client's store. Live projects are in the portfolio.
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Find out where you can realistically compete

The audit is free: we show the state of your catalog in figures and tell you which queries are not worth fighting for.

From measured casesMeasured on 17 September 2026: 4 Ukrainian websites in the “property” niche were checked

View cases
  • Reply within 2 hours
  • No commitment
  • We work under a contract

There is no price list on the site on purpose: the same work differs several times over between two clients, and a “from” figure explains nothing in that case. First a free audit — we count your pages, duplicates and speed — then we name the sum and the deadline and fix both in the contract.