• Commercial SEO · Google Search Console

Construction company promotion: clients look for a contractor for a specific job in a specific city

Almost nobody searches for construction work out of idle curiosity: a person looks for facade insulation, a bathroom renovation or a turnkey house — and almost always tied to their own city. That is good news, because competition for such queries is limited to your region. The bad news is that visibility alone is not enough: in a niche where mistakes are costly, the client first checks whether you can be trusted. So promotion here means visibility plus proof.

See how it works
Price
after a free audit
Guarantee
30 days after project sign-off
Experience
commercial development since 2015
Price
after a free audit
Guarantee
30
days after project sign-off
Experience
commercial development since 2015
Timeline
60
to 240 working days
Start
free audit
Format
monthly work with an open report
Reply
within 2 hours
Terms
under a written contract
Free audit of your presence

We check whether you have enough to prove your competence and whether you are visible for the work you actually do.

What we measure

  1. How many projects can be shownIn this niche the portfolio is the main proof. Twenty of your own projects with photos are worth more than any text about experience.
  2. Whether service lines are separatedIf facades, roofing and apartment renovation live on one “Services” page, you are invisible for each of these queries.
  3. Whether pages are tied to citiesA query almost always includes a city. Without separate pages for the cities you actually serve, you have nothing to compete with.
  4. State of the maps profileFor a contractor with an office or a warehouse this is a source of inquiries that is usually neglected.
  5. What about reviewsIn a niche where mistakes are costly, reviews carry more weight than in most others. We check whether you have them and whether you respond to them.
  6. Technical state of the websiteSpeed, breadcrumbs, canonical URLs — the same things we measured on websites in this niche.

What you get

  • a list of services and cities worth building pages for first
  • an estimate of how many projects are suitable for the portfolio
  • a plan that takes seasonality into account
  • an estimate of the work broken down by stage

Timeline: 3–6 working days

Why is it free

The main question in this niche is whether you have enough to prove your competence. The answer only becomes visible after looking at your projects and your website.

What's next

You get a list and an estimate. Then you decide for yourself — the document stays with you.

Short form: your contact and site URL
Contract and paperwork

We work officially

Contract, act and invoice — for every project, not just large ones.

Trusted by6 brands

Trusted by: Kvant Energy, GYPSUN, Naturel Cosmetics, Pancer Protection, LUGI, BeeTech

Terms fixed in writing8 points

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

We sign NDAs on request. After completing the work, we delete our access to your services ourselves.

What affects the price

Why two seemingly identical tasks are priced differently

  • Number of service linesOne line means a manageable scope. Facades, roofing, interior work and building from scratch mean four separate sets of pages.
  • GeographyEach city where you actually work needs its own page. Inventing cities you will not travel to is not worth it.
  • Size of the portfolioProjects on separate pages work better than a gallery, but each needs a description: what was done, how long it took, what the difficulties were.
  • State of the photosPhone shots of varying quality have to be put in order. This is a noticeable part of the work that is usually underestimated.
  • Materials that answer questionsArticles on the cost and sequence of work bring in clients long before a tender. They have to be written regularly and with your involvement.
  • SeasonalityThe construction season has peaks. Work is planned for the next one, and we say so during the audit, not halfway through the work.
Who it's for

Situations where this service delivers results

Scenario 1 of 4

A company that relies on contractor marketplaces

There are leads, but dozens of contractors compete for them, and prices fall. Your own visibility brings inquiries in which you are not one of twenty on a list.

We'll review your situation in a free audit
What's included

Complete list of work and what you get as a result

  • pages for specific types of work tied to the cities where you operate
  • portfolio projects on separate pages with the scope of work, timeline and location
  • materials answering the questions that come up before choosing a contractor: how much it costs, how long it takes, how it starts
  • local visibility: markup, the company's maps profile, address and hours
  • work with reviews: collecting real ones and responding to them, no fake reviews
  • the technical base: speed, breadcrumbs, canonical URLs, sitemap
  • work with seasonality: what to prepare in the fall for the spring season
  • a monthly report: what was done, what changed in the figures, what did not work
  • an honest assessment of which queries are not worth fighting for
When this service isn't right

What's not included — so there are no surprises at delivery

  • guarantees of search rankings and the number of leads
  • manipulating reviews and ratings
  • consulting on construction technologies and solutions
  • managing your presence on contractor marketplaces
  • writing technical texts without review by your specialist
Process steps

Transparent stages with approval at every step

Total duration:60–240 days

  1. Audit and plan

    3–6 working days

    We look at the website, the portfolio, the maps profile and the queries people find you by. We draw up a list of services and cities by priority.

  2. Service pages by city

    15–45 working days

    We build pages for specific types of work tied to the cities where you actually operate. This is the foundation of visibility in the niche.

  3. Portfolio as pages

    10–35 working days

    We move projects onto separate pages with the scope of work, timeline and photos. They are both proof for the client and extra entry points from search.

  4. Materials that answer questions

    15–45 working days

    We write about cost, the sequence of work and typical mistakes. Your specialist reviews them: a mistake here will be noticed by both clients and colleagues.

  5. Local presence and reviews

    5–12 working days

    We put the maps profile in order, add local markup, and set up collecting real reviews and responding to them.

  6. Monitoring and report

    monthly

    Every month we look at visibility adjusted for the season, show what worked and what did not, and prepare for the next season in advance.

Did not find your case?

Describe how it works on your side — we will tell you whether “SEO for a construction company” fits and what it means in your situation. No brief and no call: one question, one answer.

Cases

Tasks and results in numbers — all metrics measured by us

a sample of 8 Ukrainian websites in the “construction company” niche

Task
Find out what state websites in the “construction company” niche are actually in, rather than what their owners say: the technical base, measurement and website size.
Solution
An external measurement without access to anyone else's admin panels: time to first response as the median of several measurements, the catalog from the sitemap with URL deduplication, counters in the home page HTML, the PHP version from headers, hreflang, TLS, robots.txt and the canonical URL.
Result
Measured on 17 September 2026: 8 Ukrainian websites in the “construction company” niche were checked. 8 of 8 have no local business markup; 3 of 8 have no breadcrumb markup; 2 of 8 have no structured data; 2 of 8 have no canonical URL on the homepage. Median first response time: 245.3 ms; median sitemap size: 297 URLs.
Technologies & integrations

What we build on and what it connects to

Stack

  • Google Search Console
  • Google Analytics 4
  • Google Business Profile
  • Screaming Frog
  • PageSpeed Insights

Integrations

  • Google Search Console
  • Google Analytics 4
  • Google Maps
  • Google Business Profile
Your own visibility or contractor marketplaces

How this option differs from the alternative

Leads from marketplaces onlyOur approach
How many competitors per leaddozens of contractors for the same leadmostly just you
What decidesmostly priceportfolio and competence
Cost per inquirypayment for each lead or a subscriptionmonthly work with no fee per lead
Speedleads today, which is exactly why it makes a sensible startmonths
The sensible ordercomplete dependence on the platformyour own visibility as the goal, marketplaces as a bridge
What we need from you

We can't start without this — best to prepare in advance

  1. access to the website, Google Search Console and analytics
  2. a list of service lines and the cities where you actually work
  3. completed projects with photos, scope of work and timelines
  4. when your season is and when preparation starts
  5. who on your side reviews technical texts
  6. who accepts the work
If something is missing — let us know, we'll help you gather it or do it as a separate task.
FAQ

Most frequently asked questions — with concrete answers

Can we stop using contractor marketplaces?

Not right away, and we do not recommend it. Marketplaces bring leads today, while search visibility takes months to appear. The sensible order is this: marketplaces stay as a bridge until your own channel starts bringing inquiries in which you are not one of twenty contractors.

Why give each project its own page?

For two reasons. A client wants to see a similar case and understand the scope — a gallery does not give that. And each project with a description becomes a separate entry point from search for queries like “facade insulation [city] photos”. It is a rare case where one piece of work serves both trust and visibility.

Do you guarantee leads?

No. We are responsible for the work: service pages for each city, the portfolio, materials and local presence. The number of leads depends on the season, competition and your reputation, and this shows in the monthly report — including what did not work.

Should we publish prices for the work?

A price range per unit — yes, and it noticeably reduces the number of time-wasting calls. No sensible contractor names an exact price without inspecting the property, and the website should explain why rather than hide everything behind “price on request” without a word about the reason.

Our photos are taken on phones — are they good enough?

Yes, and often they are better than studio shots. Real photos of the process and the result are more convincing than perfect stock photos, which people in this niche recognize at once. They just need to be put in order: cropped, straightened and brought to a consistent look.

When should we start if our season is in spring?

In the fall. Visibility builds up over months, and work started in March will pay off in the next season. We state this timeline right away so that expectations match reality.

How many cities can we cover?

As many as you actually work in and are ready to travel to. Pages for cities you will not go to bring leads you will have to turn down, which wastes time and hurts your reputation. During the audit we establish your real geography, not the one you would like to have.

What about reviews?

Collect real ones and respond to them, including negative ones. We do not fake reviews: in a niche where mistakes are costly, fake reviews stand out, and penalties hit the very profile that brings in inquiries.

Demo

Your catalogue on a phone screen

This is how your store can look on a phone: a collection banner, popular products and a cart one tap away. Tap “Add to cart” and the counter in the header updates, just like in a real store.

  • Collection bannerThe first screen shows what is new, not a logo.
  • Product cardsPhoto, price and a button — no extra page to open.
  • One-tap cartThe counter in the header updates instantly, like in a real store.
Stores in the portfolio
This is a demo interface, not a client's store. Live projects are in the portfolio.
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Let's see whether you have enough to prove your competence

The audit is free: we will assess your portfolio, service lines and geography and tell you where to start. We reply within 2 hours.

From measured casesMeasured on 17 September 2026: 8 Ukrainian websites in the “construction company” niche were checked

View cases
  • Reply within 2 hours
  • No commitment
  • We work under a contract

There is no price list on the site on purpose: the same work differs several times over between two clients, and a “from” figure explains nothing in that case. First a free audit — we count your pages, duplicates and speed — then we name the sum and the deadline and fix both in the contract.